09.00 – 09.15 Registration

09.15 – 09.30 Introductions and Housekeeping

09.30 – 10.15
Social Media: How did we get here?: Mike Davis, Senior Analyst, Ovum
This session will examine the evolution of social media and the relationship between it and Web 2.0/Enterprise 2.0.

10.15 – 11.00
Exercise 1: Thinking about the social media universe: Mike Davis, Senior Analyst, Ovum
In this exercise, delegates will examine the world in which we live to identify examples of social media in action. ‘A day in the life of…’ will explore the impact of social media on different constituencies.

11.00 – 11.30 Morning Coffee and networking

11.30 – 12.15
Social Media Types and Their Application: Richard Edwards, Principal Analyst, Ovum
In this session the delegate will learn about the various types and categories of social media and will be introduced to a wide range of examples and case studies.

12.15 – 13.00
Exercise 2: Lateral Thinking with Social Media: Richard Edwards, Principal Analyst, Ovum
In this exercise delegates will apply their knowledge of social media to a range of internal and external business scenarios.

13.00 – 14.00 Lunch break and networking

14.00 – 14.45
Enterprise Social Media Strategies: Richard Edwards, Principal Analyst, Ovum and Mike Davis, Senior Analyst, Ovum
In this session, Mike and Richard will examine various social media enterprise case studies.

14.45 – 15.30
Group discussion 1: Thinking Out Loud: Richard Edwards, Principal Analyst, Ovum and Mike Davis, Senior Analyst, Ovum
In this session Mike and Richard will lead a discussion with delegates do explore their industry’s/organization’s take on social media and its perceived value and relevance. The group will also explore and discus the issues of governance, risk and compliance as they relate to the use of social media, and examine the need for corporate guidance and policies.

15.30 – 15.45 Afternoon Break

15.45 – 16.15
Social Search and Analytics: Mike Davis, Senior Analyst, Ovum
Social analytics is all about gleaning meaningful insights by monitoring and measuring relevant sentiment from data gathered from social media. This session will introduce the technologies and strategies that are already being adopted by “social media savvy” organizations and will present the key players in today’s market.

16.15 – 16.45
Social Media: Where’s the market heading?: Richard Edwards, Principal Analyst, Ovum
This session will explore the various vectors and sectors of the social media market and consider where each is heading in the short to medium term.

16.45 – 17.00 Summary, Q&A and Close

*Agenda subject to change